While some magazines are publishing on the iPad, or may be still forming tablet strategies, Sports Illustrated has committed to designing separate editions every week for nearly every type of tablet device. Mashable looks at the process:
“Sports Illustrated‘s design team, headed up by creative director Chris Hercik, must format the issue at a 4:3 ratio in both vertical and horizontal formats for the iPad, at a vertical 16:9 ratio for the HP TouchPad, and at a 16:9 ratio (horizontal only) for the Samsung Galaxy and Motorola Xoom. more
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