As a mobile media advocate I was impressed, even a private catholic institution such as DePaul recognizes the value in modernizing their messages and catering to the current audience. I thought hey that's progressive and their on the cutting edge of a "mobile media" shift that's fairly new... All in all I thought "DOPE" and wanted to share that with you guys.
More and more each day business, schools, restaurants, artist, marketers are using some form of mobile media too directly connect with their audience. It is a "cost effective" viral marketing strategy that has the propensity to generate a great deal of business and awareness. It really can't be ignored and for a business to remain relevant its obvious they have to get with the times and that's what DePaul did and I am proud of them!
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