MOBILE DEALS OFFERED FOR BLACK FRIDAY- A consumers edge!!

So I see this cool post on Mobileledia regarding Mobile deals being offered to consumers as an alternative and incentive to the pertinacious hustle and bustle of Black Friday. After you read the article  my advice is patrons get your mobile phones ready! 1.  Head to your Android Market and/or Iphone Ap Market and down load a QR Scanner!! 2. Search the web and pay attention to the commercials, media and sales papers. My suggestion for Retailers if you're looking to offer your own mobile platform and reach customers directly through mobile media and mobile advertising click here  or visit the about us page on this blog, also visit my post on: IZIGG explained live in HD! 

-Customers waiting in long store checkout lines on Black Friday may be lured by exclusive, mobile-only deals, as merchants aim to capitalize on the increase of smartphone use to fight back against online rivals. 

Online merchants may seek to ambush crowds in stores during Black Friday by pushing mobile-only deals during peak hours. Fashion flash sales site Gilt Groupe, which runs several popular online shopping destinations like Gilt and Gilt City, plans on running promotions set for early morning the day after Thanksgiving to compete for Black Friday shoppers waiting in line. more

DePaul University goes Mobile!

Strolling in from work I routinely check the mail as I always do once a week...lol. Low and behold I get a "mailer" from my Alumni association DePaul University, a private catholic school located in Chicago IL, in the diversely populated Lincoln Park area. I notice that the mailer talked about a fund: "The Moore Fund" requesting Alumni  donate and participate in what they call the Moore challenge. I scroll down to the bottom and what do I see? A QR code encouraging Alum to scan it, this scan will lead readers directly to the website straight from their handheld.

As a mobile media advocate I was impressed, even a private catholic institution such as DePaul recognizes the value in modernizing their messages and catering to the current audience. I thought hey that's progressive and their on the cutting edge of a "mobile media" shift that's fairly new... All in all I thought "DOPE" and wanted to share that with you guys. 

More and more each day business, schools, restaurants, artist, marketers are using some form of mobile media too directly connect with their audience. It is a "cost effective" viral marketing strategy that has the propensity to generate a great deal of business and awareness. It really can't be ignored and for a business to remain relevant its obvious they have to get with the times and that's what DePaul did and I am proud of them!

To check out the "Moore Fund Challenge" click here

DePaul 

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